What Are Some Best Practices for Typography in Email Marketing?
- Keep It Simple: Avoid using too many different fonts in a single email. Stick to one or two to maintain a clean and professional look. - Be Mindful of Hierarchy: Use different sizes and weights to create a visual hierarchy, making it easier for readers to scan the content. - Contrast: Ensure there is enough contrast between your text and background to make it easily readable. - Consistency Across Campaigns: Use the same typography settings across all your email campaigns to build a cohesive brand identity.