What are some best practices for updating links in email marketing?
To ensure that your email marketing campaigns remain effective, follow these best practices for updating links:
Audit your links regularly to identify and fix broken or outdated links. Use a link management tool to track and update links effectively. Ensure that the destination content is relevant to the email’s message. Use UTM parameters to track the performance of your links. Test links before sending the email to ensure they work correctly across different devices and platforms.