What Are Some Best Practices for Using CSS in Emails?
To maximize the effectiveness of your CSS in email marketing, consider the following best practices:
Keep It Simple: Due to the varying levels of CSS support, it's best to stick to simple, widely-supported CSS properties. Avoid complex layouts and advanced features that may not be supported across all email clients. Test Thoroughly: Use email testing tools to preview your emails in different email clients and devices. This helps identify and fix any issues before you send out your campaign. Use Tables for Layout: While tables are considered outdated for web design, they are still widely supported and useful for creating structured layouts in email design. Optimize for Mobile: With a significant number of users accessing emails on their mobile devices, it's crucial to optimize your emails for mobile. Use media queries and scalable fonts to ensure readability and usability on small screens.