font types

What Are the Common Font Types Used in Email Marketing?

There are two main categories of fonts used in email marketing: Serif fonts and Sans-serif fonts.
- Serif Fonts: These fonts have small lines or strokes attached to the end of larger strokes. Examples include Times New Roman, Georgia, and Garamond. They are often perceived as more traditional and formal.
- Sans-serif Fonts: These fonts do not have the small lines at the end of each stroke. Examples include Arial, Helvetica, and Verdana. They are generally considered more modern and clean.

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