To make the most of imagery in your email campaigns, follow these best practices:
- Balance: Use a mix of text and images to maintain a good balance. - Consistency: Ensure your images align with your brand’s style and tone. - Relevance: Make sure images support the email’s content and message. - Call to Action (CTA): Use images to draw attention to your CTAs. - Testing: A/B test different images to see which ones perform best.