What Are Some Best Practices for Using Unique Tokens?
To effectively use unique tokens, consider the following best practices:
Test your tokens: Always send test emails to make sure tokens populate correctly. Fallback options: Use fallback text in case certain data fields are empty. For example, “Dear {{FirstName|Customer}}” will use “Customer” if the {{FirstName}} field is empty. Don’t overdo it: While personalization is good, overusing tokens can make your email look artificial and spammy. Keep data updated: Ensure that your recipient data is current and accurate for effective personalization.