What Metrics to Track for Re-Engagement Campaigns?
To measure the success of your re-engagement campaigns, track the following metrics:
Open Rate: Percentage of subscribers who open your re-engagement emails. Click-Through Rate (CTR): Percentage of subscribers who click on links within your emails. Conversion Rate: Percentage of subscribers who take the desired action, such as making a purchase or updating their preferences. Unsubscribe Rate: Percentage of subscribers who opt out after receiving your re-engagement emails. List Clean-Up Rate: Number of inactive subscribers who are removed from your list after the campaign.