What Role Does Permission Play in Trustworthiness?
Permission is fundamental to building trust. Always use a double opt-in method to ensure that your subscribers genuinely want to receive your emails. This not only builds trust but also improves the quality of your email list. Additionally, make it easy for subscribers to unsubscribe. A simple, one-click unsubscribe process shows that you respect their preferences and helps maintain a positive relationship even if they choose to leave.