What Are Some Challenges in Using CDPs for Email Marketing?
While CDPs offer numerous advantages, there are also some challenges to consider:
Data Integration: Integrating data from multiple sources can be complex and time-consuming. Data Quality: Ensuring the accuracy and consistency of data is crucial for effective marketing. Privacy Concerns: Handling sensitive customer data requires compliance with privacy regulations like GDPR and CCPA. Technical Expertise: Properly leveraging a CDP often requires technical knowledge and skills.