CDPs gather a wide range of data types, including:
Demographic Data: Information such as age, gender, location, and occupation. Behavioral Data: Insights into customer actions, such as website visits, purchase history, and email interactions. Transactional Data: Details about purchases, including frequency, value, and items bought. Engagement Data: Metrics related to how customers interact with marketing efforts, including email opens, clicks, and social media interactions. Contextual Data: Data that provides context to customer actions, such as time of day, device used, and location.