What Are Some Common Limited Options in Email Marketing?
Platform Restrictions: Different ESPs offer varying levels of functionality. Some might not support advanced features like dynamic content, A/B testing, or intricate automation workflows. Design Constraints: Email clients such as Outlook, Gmail, and Apple Mail render emails differently. This can limit your design choices and require you to stick to simpler layouts to ensure compatibility. Regulatory Compliance: Laws like GDPR, CAN-SPAM, and CASL impose strict rules on data collection, storage, and usage. This limits the types of personal data you can gather and how you can use it for targeted marketing. Resource Constraints: Smaller businesses might lack the budget, time, or expertise to implement sophisticated email marketing strategies, limiting them to more basic campaigns.