Several pitfalls can reduce the effectiveness of buttons in email marketing:
- Poor Contrast: Buttons that blend into the background are easily overlooked. - Small Size: Too-small buttons can be hard to click, especially on mobile devices. - Vague Text: Ambiguous CTAs like "Click Here" do not provide a clear incentive or action. - Overuse: Using too many buttons in a single email can confuse the recipient and dilute the primary message.