What are Some Common Mistakes Leading to Inconsistent Sending?
One common mistake is lacking a well-defined email marketing calendar. Without a schedule, it’s easy to forget to send emails or to send them at random times. Another mistake is not segmenting your audience properly. Different segments may require different frequencies, and failing to recognize this can lead to inconsistency. Lastly, not monitoring your email performance metrics can make it difficult to understand the best times and frequencies for sending emails.