How Can Inconsistent Sending Practices Affect Engagement?
Inconsistent sending can confuse or annoy your subscribers. If you send too many emails in a short period, it can lead to email fatigue and prompt recipients to unsubscribe. Conversely, if there’s a long gap between emails, subscribers might forget about you, reducing their likelihood to engage when you do send an email. Maintaining a regular schedule helps keep your audience engaged and interested.