What Are Some Common Mistakes Leading to Underperformance?
1. Ignoring Mobile Optimization: A significant portion of emails are opened on mobile devices. Ignoring mobile optimization can lead to underperformance. 2. Lack of Personalization: Generic emails often fail to capture the recipient’s interest. Personalized emails tend to perform better. 3. Over-Sending: Sending too many emails can lead to list fatigue and higher unsubscribe rates. 4. Neglecting Data: Not utilizing data analytics to refine your campaigns can result in missed opportunities for improvement.