What are Some Common Pitfalls in Email Copywriting?
Overly Salesy Language: While you want to drive action, being too pushy can turn readers off. Focus on value and benefits instead. Lack of Clarity: Make sure your message is clear and easy to understand. Avoid jargon and complex sentences. Ignoring Mobile Users: Ensure your email is mobile-friendly. Many users will read your emails on their phones, so the copy should be concise and the design responsive. Weak CTA: A vague or hidden CTA can result in lower conversion rates. Make sure it stands out and is easy to understand.