The consequences of ignoring data in email marketing are manifold:
Poor Engagement: Without data, emails may not be relevant to the recipients, resulting in low open and click-through rates. Higher Unsubscribe Rates: Irrelevant content can frustrate subscribers, leading them to opt-out of your email list. Missed Opportunities: Data helps identify trends and opportunities for A/B testing. Ignoring it means missing out on these insights. Reduced ROI: Ineffective campaigns waste resources and fail to generate the desired return on investment.