What Are Some Effective Strategies for Seasonal Campaigns?
1. Segmentation: Segment your audience based on their behavior and preferences related to past seasonal campaigns. 2. Personalization: Use personalized content that reflects the season, such as tailored offers or customized greetings. 3. Thematic Content: Create email designs and subject lines that reflect the seasonal theme, using colors and imagery that evoke the spirit of the time. 4. Timing: Send your emails at the optimal time for each season. For instance, holiday promotions are best sent well before the actual holiday.