What Are Some Key Guidelines from M3AAWG for Email Marketing?
M3AAWG provides a range of best practices that every email marketer should adhere to:
1. Authentication and Identification: Implement DMARC, SPF, and DKIM to authenticate your emails and identify your domain, thus reducing the risk of your emails being marked as spam.
2. Consent and Opt-In: Always obtain explicit consent from your subscribers before sending marketing emails. This aligns with GDPR and other data protection laws.
3. Secure Sending Practices: Use secure connections like TLS to encrypt emails during transit, ensuring that sensitive information is not intercepted.
4. Monitoring and Reporting: Regularly monitor your email campaign metrics for signs of abuse and report any suspicious activity to appropriate authorities.