What are some notable contributions of the EEC to the industry?
Over the years, the EEC has made several significant contributions, including:
Email Measurement Accuracy: Establishing standardized metrics and definitions to ensure consistent and accurate reporting across the industry. Spam Reduction Initiatives: Working with ISPs and regulatory bodies to minimize spam and enhance the reputation of legitimate email marketers. Consumer Protection: Advocating for policies that protect consumers' privacy and promote ethical marketing practices.