Overhyping While it’s essential to generate excitement, avoid overhyping your product or event. Setting unrealistic expectations can lead to disappointment and damage your credibility.
Too Many Emails Sending too many anticipation-building emails can lead to email fatigue, causing your subscribers to unsubscribe. Balance is key; ensure your emails are spaced out and each one adds value.
Lack of Follow-Through Once you’ve built anticipation, it’s crucial to follow through with a successful launch. Ensure that the final product or event lives up to the hype you’ve created.