assess list hygiene

Why is List Hygiene Important?

Maintaining good list hygiene is crucial for several reasons:
Deliverability: Clean lists help in reducing bounce rates, ensuring that your emails reach the intended inboxes.
Sender Reputation: Internet Service Providers (ISPs) monitor bounce rates and engagement levels. Poor list hygiene can damage your reputation, leading to emails being marked as spam.
Cost Efficiency: Many email service providers charge based on the number of subscribers. Keeping your list clean helps you avoid unnecessary costs.
Engagement: A clean list ensures that you are targeting an audience interested in your content, leading to higher open and click-through rates.

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