Actively managing and addressing list decay offers several benefits:
Improved Deliverability: A clean list improves your sender reputation and ensures higher deliverability rates. Higher Engagement: Engaged subscribers are more likely to open, read, and act on your emails. Better Metrics: Accurate email metrics provide better insights into your audience’s preferences and behavior. Cost Efficiency: Most email service providers charge based on the number of subscribers. Keeping your list clean can save costs.