Several reasons contribute to list decay. These include:
Change in Email Address: People often switch jobs, which can lead to changes in their primary email addresses. Lack of Engagement: If your content is not engaging, subscribers may stop opening your emails. Spam Complaints: If your emails are marked as spam, it can lead to deliverability issues and eventual list decay. Unsubscribes: A high unsubscribe rate can significantly impact the size and quality of your list.