While list decay is inevitable, several strategies can help slow it down:
Regular List Cleaning: Periodically remove inactive subscribers to maintain a healthy list. Re-engagement Campaigns: Send targeted emails to inactive subscribers to try and re-engage them. Personalization: Tailor your content to meet the specific interests and needs of your subscribers. Segmentation: Group your email list based on various criteria to send more relevant content. Quality Content: Ensure that your emails provide value, whether through informative articles, special offers, or exclusive updates.