Connecting your data sources offers several benefits:
1. Enhanced Personalization: With a unified view of your customer data, you can create highly personalized email campaigns. 2. Automated Workflows: Automate your email marketing workflows based on real-time data triggers, saving time and increasing efficiency. 3. Better Segmentation: More data means better customer segmentation, allowing you to target the right audience with the right message. 4. Improved Analytics: Comprehensive data integration provides better insights into campaign performance, helping you to optimize future campaigns.