There are several benefits to using double opt-in, including:
Improved List Quality: Since only users who are genuinely interested will complete the double opt-in process, your list will be more engaged. Compliance: Double opt-in helps you comply with regulations such as the General Data Protection Regulation (GDPR) by ensuring that users explicitly consent to receive emails. Reduced Spam Complaints: By confirming email addresses, you reduce the chances of your emails being marked as spam. Better Analytics: A high-quality list leads to more accurate and meaningful data, helping you refine your email marketing strategies.