What are the Benefits of Following International Standards?
Adhering to international standards in email marketing offers several benefits:
Enhanced Reputation: Demonstrating compliance builds trust and enhances your brand's reputation. Higher Deliverability: Compliant emails are more likely to reach the inbox rather than being marked as spam. Better Engagement: Respecting recipients' preferences leads to higher engagement rates. Reduced Legal Risks: Compliance minimizes the risk of legal actions and financial penalties.