What Are the Benefits of Hiring In-House vs. Freelance?
Both in-house and freelance email marketers have their pros and cons.
In-House: - Consistency: An in-house team can provide more consistency in branding and messaging. - Collaboration: Easier collaboration with other departments such as sales and product development. - Control: More control over the entire email marketing process.
Freelance: - Cost-Effective: Often more affordable, especially for smaller businesses. - Flexibility: Can be hired on a project-by-project basis. - Specialization: Freelancers often have specialized skills that can be beneficial for specific tasks.