Assessing candidate competence can be challenging but essential. Here are some effective ways to evaluate potential hires:
1. Portfolio Review: Ask for a portfolio of previous email campaigns they have worked on. Look for diversity in their work and evidence of successful campaigns. 2. Technical Tests: Conduct technical assessments to gauge their proficiency with email marketing tools and platforms. 3. Case Studies: Provide a hypothetical scenario and ask the candidate to develop a strategy or solve a problem. This can help you understand their strategic thinking and problem-solving abilities. 4. References: Speak to their previous employers or clients to get an understanding of their work ethic, reliability, and performance.