What are the Benefits of Location-Based Targeting?
Location-based targeting allows you to segment your audience more effectively. By understanding where your subscribers are located, you can create more relevant content that resonates with them. Benefits include:
Increased Relevance: Deliver content that is pertinent to the recipient's location. Higher Open Rates: Emails that are more relevant to the user are more likely to be opened. Improved Engagement: Tailored content can lead to higher click-through rates and better engagement. Better ROI: More targeted campaigns typically yield better return on investment.