There are several benefits to adopting a no incentives strategy:
Cost Savings: Eliminating incentives can reduce your marketing costs. Genuine Engagement: You'll attract subscribers who are genuinely interested in your content, leading to a more engaged audience. Long-term Loyalty: Building relationships based on content quality rather than incentives can foster long-term loyalty. Improved Metrics: Without the lure of incentives, your email metrics such as open rates and click-through rates may more accurately reflect genuine interest.