What Types of Business Information are Used in Email Marketing?
Several types of business information are commonly used in email marketing, including:
Customer Demographics: Age, gender, location, and other personal attributes. Purchase History: Details about past purchases, including frequency and type of products bought. Engagement Data: Information on how subscribers interact with your emails, such as open rates and click-through rates. Behavioral Data: Insights into how customers behave on your website, including pages visited and time spent on each page.