What Are the Benefits of Personalised Subject Lines?
There are several benefits to using personalised subject lines in email marketing:
Increased Open Rates: Personalised subject lines can significantly boost open rates, as recipients are more likely to open emails that seem relevant to them. Higher Engagement: Emails with personalised subject lines tend to have higher engagement rates, including click-through rates and conversion rates. Improved Customer Relationships: Personalised emails can help build stronger relationships with customers by showing that you understand and value their preferences.