How Can You Measure the Effectiveness of Personalised Subject Lines?
To measure the effectiveness of personalised subject lines, consider the following metrics:
Open Rate: Track the percentage of recipients who open the email. A higher open rate indicates that the subject line successfully captured their attention. Click-Through Rate: Monitor the percentage of recipients who click on links within the email. This metric shows how well the email content resonates with the audience. Conversion Rate: Measure the percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar. Engagement Rate: Look at overall engagement metrics, including replies, forwards, and social shares, to gauge how well the email resonates with your audience.