The benefits of real-time interaction in email marketing are numerous:
1. Increased Engagement: Personalized and relevant content is more likely to capture the recipient's attention. 2. Higher Conversion Rates: Real-time interaction can drive more immediate actions, such as purchases or sign-ups. 3. Improved Customer Experience: Enhances the overall experience by providing timely and relevant information. 4. Better Data Utilization: Allows for more effective use of data to understand customer behavior and preferences.