Improved user experience: Faster load times mean recipients can view and interact with your email more quickly, leading to higher satisfaction. Higher engagement: Emails that load quickly are more likely to be read and interacted with, boosting engagement metrics like open rates and CTR. Better deliverability: Email clients may penalize slow-loading emails, affecting your deliverability rates. Faster emails are more likely to reach the inbox. Increased conversions: Ultimately, quicker load times can lead to higher conversion rates as recipients are more likely to take the desired action.