- Clear Subject Line: Make sure your subject line grabs attention. Phrases like "You left something behind!" or "Your cart is waiting!" can be effective. - Personalized Greeting: Address the customer by their first name to create a personalized experience. - Product Details: Include images, descriptions, and prices of the abandoned items. - Call to Action (CTA): Use a strong and clear CTA like "Complete Your Purchase" to guide the customer back to their cart. - Incentives: Offer discounts, free shipping, or other incentives to encourage the purchase. - Customer Support: Provide a way for customers to contact support if they have questions or issues.