abandoned cart workflow

What Should be Included in the Emails?

A successful abandoned cart email should include:
- Clear Subject Line: Make sure your subject line grabs attention. Phrases like "You left something behind!" or "Your cart is waiting!" can be effective.
- Personalized Greeting: Address the customer by their first name to create a personalized experience.
- Product Details: Include images, descriptions, and prices of the abandoned items.
- Call to Action (CTA): Use a strong and clear CTA like "Complete Your Purchase" to guide the customer back to their cart.
- Incentives: Offer discounts, free shipping, or other incentives to encourage the purchase.
- Customer Support: Provide a way for customers to contact support if they have questions or issues.

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