What are the Benefits of Respecting Subscriber Preferences?
There are numerous benefits to respecting subscriber preferences:
- Increased Engagement: Subscribers are more likely to open, read, and interact with emails that align with their interests and preferences. - Reduced Unsubscribes and Complaints: When subscribers receive relevant content at their preferred frequency and timing, they are less likely to unsubscribe or mark emails as spam. - Improved Sender Reputation: High engagement rates and low complaint rates contribute to a better sender reputation, improving your email deliverability.