What are the Key Subscriber Preferences to Consider?
Several preferences need to be considered for effective email marketing:
1. Content Preferences: Subscribers may be interested in different types of content. Providing options for different topics or categories allows them to receive information that is relevant to them. 2. Frequency Preferences: Not all subscribers want to receive emails at the same frequency. Offering options such as daily, weekly, or monthly emails can cater to different preferences. 3. Timing Preferences: Some subscribers may prefer to receive emails at specific times of the day. While this can be more complex to manage, it shows a high level of respect for their preferences.