What are the Benefits of Using Authorization Codes?
Using authorization codes in email marketing offers several benefits:
Enhanced Security: Adds an additional layer of security, making it harder for unauthorized individuals to access sensitive information. Compliance: Helps in meeting regulatory requirements such as GDPR and CAN-SPAM Act, which mandate the protection of customer data. User Verification: Ensures that the person accessing the system is indeed the authorized user. Reduced Fraud: Minimizes the risk of fraudulent activities by ensuring that only verified users can send emails or access data.