Increased Engagement: By providing dynamic content, recipients are more likely to interact with the email, resulting in higher click-through rates. Relevancy: Emails that update live can include information such as weather updates or sports scores, enhancing the email's relevancy to the recipient. FOMO (Fear of Missing Out): Countdown timers and limited-time offers can create urgency, encouraging quicker response times from recipients. Improved Personalization: Live updates allow for customization based on user behavior or preferences, making each email feel unique and tailored.