- Personalization: Predictive models enable marketers to tailor content based on individual preferences and behavior, enhancing the customer experience. - Segmentation: By predicting which customers are likely to engage, marketers can create more targeted segments and reduce wasted efforts. - Optimized Send Times: Models can predict the best times to send emails, increasing open and click-through rates. - Churn Prevention: Predictive analytics can identify customers at risk of unsubscribing, allowing proactive measures to retain them. - Revenue Growth: By targeting the right customers with the right message, predictive models can drive higher conversions and sales.