Simple layouts are effective because they enhance readability and ensure that the key message is easily understood. When an email is overloaded with graphics, text blocks, and multiple [call-to-actions (CTAs)](), it can be overwhelming and may lead to a lower [click-through rate (CTR)](). A simple layout helps in:
1. Improving Readability: Clean, organized content is easier to scan, making it more likely that the recipient will understand the main message. 2. Faster Loading Times: Simpler emails with fewer images and elements load faster, which is crucial for retaining the reader's attention. 3. Better Mobile Experience: With a significant number of users checking email on mobile devices, a simple layout ensures that the email is mobile-friendly.