To get the most out of birthday emails, consider these best practices:
1. Personalization: Use the subscriberâs name and tailor the content to make the email feel unique and special. 2. Timing: Send the email either on the birthday or a few days before to ensure it lands at the right moment. 3. Offers and Discounts: Include a special birthday offer, such as a discount or free gift, to incentivize engagement. 4. Visual Appeal: Design the email with festive visuals and a celebratory tone to match the joyous occasion.