There are several effective methods to gather birthday information:
1. Signup Forms: Add a birthday field to your email signup forms. Ensure itâs optional to avoid potential hesitation from users who may be concerned about sharing personal information. 2. Surveys and Polls: Periodically send surveys or polls asking for birthdates, perhaps in exchange for a small incentive like a discount or freebie. 3. Account Settings: Encourage subscribers to update their profile information, including birthdates, within their account settings on your website.