What Metrics Should You Track for Birthday Emails?
To measure the effectiveness of birthday email campaigns, monitor the following metrics:
1. Open Rate: The percentage of recipients who open the birthday email. 2. Click-Through Rate (CTR): The proportion of recipients who click on links within the email. 3. Conversion Rate: The percentage of recipients who take a desired action, such as redeeming a birthday offer. 4. Revenue Generated: The total sales attributed to the birthday email campaign.