What Are the Best Practices for Color Contrast in Email Design?
To ensure optimal color contrast in your email design, consider the following best practices:
1. High Contrast Text: Use dark text on a light background or vice versa. Avoid using colors that are too similar in shade. 2. Button Visibility: Make sure your call-to-action buttons stand out by using contrasting colors. 3. Accessible Links: Ensure that hyperlinks are distinguishable from the surrounding text, not only by color but also by an underline or bold styling. 4. Test Across Devices: Check how your email looks on different devices and screen settings to ensure the contrast remains adequate.