drafting compliant content

What Are the Best Practices for Content?

1. Personalization: Use the recipient's name and tailor the content to their preferences. This not only improves engagement but also complies with GDPR's requirement for relevance.
2. Plain Text Version: Always include a plain text version of your email. This helps with accessibility and ensures that your message is readable on any device.
3. Mobile Optimization: Ensure that your emails are mobile-friendly. A significant portion of emails are opened on mobile devices, and poor formatting could lead to high unsubscribe rates.

Frequently asked queries:

What is Compliant Content in Email Marketing?
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