What are the Best Practices for Email Campaign Management?
Some best practices for email campaign management include:
Regularly clean your email list to remove inactive subscribers and reduce bounce rates. Conduct A/B testing to determine the most effective subject lines, content, and CTAs. Ensure your emails are mobile-friendly, as a significant portion of users access emails on mobile devices. Comply with regulations such as the CAN-SPAM Act and GDPR to maintain trust and avoid penalties. Personalize your emails to create a more engaging experience for the recipient.